White Hot Hair


I LOVE this post and photo shoot from High50 excerpted below which is showcasing Jayne Mayled’s hair care products.  A few years ago, Jayne grew out her grey hair when she found it increasingly difficult to achieve a good colour. Having initially been resistant to the idea, she prefers grey, and believes it suits her better and looks fresher. “I had never had a compliment on my hair in my life until I went grey,” she says, “and since then I’ve had complete strangers come up and tell me how good it looks.”

Not finding any products which were both enjoyable to use and enhanced grey hair, which is porous and can pick up a yellow tone from exposure to sun and pollution, she set up her own range, White Hot Hair.  Her shampoos, conditioners and styling products are made in the UK and sold all over the world through her website. She describes her company as a “David among the Goliaths of the hair care industry” and says it takes a while to convince store buyers, but her products are now stocked in 130 Boots branches.

today there are parts of Manhattan and LA where there are no grey-haired women at all.